Power By the Hour

I went to last night’s San Antonio Romance Author’s meeting (SARA) to hear one of my chaptermates speak.  Jo-Ann Power is the owner of Power Promotions and the author of many books, most recently, Missing Member, a very funny who-dun-it about politics.  Since she owns and operates a PR firm,  Jo-Ann is an expert at book promotion.  She presented some interesting statistics.  

 Wal-Mart sells 35% of all books sold.  Of the rest, 17% are sold by independent booksellers affiliated with the American Booksellers Association (ABA), 14% by stores affiliated with the Christian Bookseller’s Association (CBA), 12% are sold at Target, my store of choice,  10% at Borders,  7% at Barnes & Nobel,  and 5% are sold at all online stores combined.  

I’m amazed the percentage of online booksellers isn’t higher.  In the romance world, online booksellers get a lot of press. The promotion and sales of eBooks are always in the news.  Jo-Ann reminded me there’s no substitute for holding a book in my hand.  

It’s something to think about.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s